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Football Arcade

LV 06

Football Arcade

Client
Immersive Gamebox
Role
Lead designer · Director of Experience Design
Year
2026
Players
Up to 6
  • Motion tracking
  • LiDAR touch walls
  • Projection

A limited-time football festival: keepy-uppies, team battles and streaks, played with your whole body.

High scores

2 million+
players worldwide, across all Immersive Gamebox games
29
Immersive Gamebox locations worldwide
24,500
five-star reviews

The game

Football Arcade was a limited-time run of football skill games for the world's biggest football tournament. Teams go head to head in games like Keepy Uppy, with scoreboards that are big enough to read mid-game: team scores, a timer, and current and best streaks.

What I did

  • Designed the end-to-end storyboard, games, narrative and player experience, including the room-scale scoreboard and HUD
  • Wrote the narrative and all of the dialogue
  • Created and tested a range of prototypes for the key mechanics: ball physics and team play
  • Guided art, animation and technical implementation throughout
  • Managed the development team from design through to delivery