
LV 06
Football Arcade
- Client
- Immersive Gamebox
- Role
- Lead designer · Director of Experience Design
- Year
- 2026
- Players
- Up to 6
- Motion tracking
- LiDAR touch walls
- Projection
A limited-time football festival: keepy-uppies, team battles and streaks, played with your whole body.
High scores
- 2 million+
- players worldwide, across all Immersive Gamebox games
- 29
- Immersive Gamebox locations worldwide
- 24,500
- five-star reviews
The game
Football Arcade was a limited-time run of football skill games for the world's biggest football tournament. Teams go head to head in games like Keepy Uppy, with scoreboards that are big enough to read mid-game: team scores, a timer, and current and best streaks.
What I did
- Designed the end-to-end storyboard, games, narrative and player experience, including the room-scale scoreboard and HUD
- Wrote the narrative and all of the dialogue
- Created and tested a range of prototypes for the key mechanics: ball physics and team play
- Guided art, animation and technical implementation throughout
- Managed the development team from design through to delivery


